Web-Development
Abbey Glen
A modern apartment community website designed to turn property interest into tours, applications, and availability inquiries.
Web-Development
We rebuilt Abbey Glen’s leasing website into a high-performance Next.js experience
A modern apartment community website designed to turn property interest into tours, applications, and availability inquiries.
We took Abbey Glen’s existing web presence and rebuilt it as a fast, polished Next.js application for an apartment community focused on leasing. In four weeks, we delivered a 19-page experience with elite Lighthouse performance, strong accessibility, and a clearer path for prospective residents to explore floor plans, check availability, and take action.
- Website Redesign
- Next.js Development
- Conversion-focused UX
- Technical SEO Implementation
- Accessibility Optimization
The site
19
Pages Delivered
Measured
97/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
The existing web presence was not positioned to convert leasing interest
Abbey Glen needed a site that clearly introduced the apartment community and guided visitors toward high-intent actions like scheduling a tour, checking availability, and starting an application.
Solution
We restructured the experience around the leasing journey, giving priority to floor plans, availability, tours, applications, and contact pathways.
Result
The finished site created a clearer conversion path for prospective residents and aligned the experience with real leasing goals.
Challenge 02
Problem
Content structure was too weak to support search visibility
The site analysis indicated missing or insufficient visible content structure, weak metadata, and limited on-page signals for apartment-related search intent.
Solution
We rebuilt the site with cleaner page architecture, stronger semantic structure, SEO-ready page templates, and dedicated room for amenities, floor plans, neighborhood, and contact content.
Result
The new build launched with a measured Lighthouse SEO score of 92/100 and a stronger technical foundation for indexing and future organic growth.
Challenge 03
Problem
The experience needed to feel modern without sacrificing speed
Apartment websites often rely heavily on visual content, but image-heavy experiences can easily become slow and frustrating on mobile.
Solution
We rebuilt the site in Next.js and optimized the front end for fast rendering, efficient asset delivery, and a smoother browsing experience across devices.
Result
The live site achieved a measured Lighthouse Performance score of 97/100.
Challenge 04
Problem
The site needed to support trust and usability for a broad audience
Prospective renters expect a website that is easy to navigate, readable, and accessible whether they are browsing on desktop, tablet, or mobile.
Solution
We emphasized accessible markup, clearer interaction patterns, and a more intuitive information hierarchy throughout the build.
Result
The site launched with a measured Lighthouse Accessibility score of 100/100, helping create a more inclusive leasing experience.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Discovery and leasing journey mapping
We started by identifying the core user actions the site needed to support: exploring the community, reviewing floor plans, checking availability, scheduling tours, and applying online.
- User journey mapping
- CTA hierarchy
- Page architecture plan
- Content priority framework
Phase 02
UX planning and content structure
We organized the site around the information renters actually need to make a decision, with dedicated sections and pages for amenities, floor plans, neighborhood context, and contact actions.
- Sitemap for 19-page build
- Wireframe direction
- Navigation structure
- Conversion-focused content layout
Phase 03
Next.js design and development
We rebuilt Abbey Glen’s existing web presence as a modern Next.js application, focusing on speed, maintainability, and a polished front-end experience.
- Custom Next.js front end
- Responsive UI components
- React-based page templates
- Production-ready codebase
Phase 04
Technical SEO and accessibility implementation
We baked technical quality into the build from launch, including semantic structure, metadata support, crawl-ready architecture, and accessibility improvements.
- SEO-ready page markup
- Metadata implementation
- Accessibility enhancements
- Best-practice front-end standards
Phase 05
QA, launch, and performance validation
Before launch, we tested the site across devices and validated the build against Lighthouse benchmarks to ensure a strong release.
- Cross-device QA
- Launch deployment
- Lighthouse audit review
- Post-launch validation
Results
What it delivered
4 outcomes: 4 measured.
The numbers
100/100
Best-practice production build
Measured
The site met modern implementation standards across security, code quality, and front-end delivery.
95/100
Strong technical SEO foundation
Measured
We launched the new site with a high Lighthouse SEO score, positioning the property for better crawlability and future organic search improvements.
95/100
Accessible, user-friendly experience
Measured
We improved usability with a more accessible front end, helping prospective residents navigate key leasing information more easily.
19 pages
Complete multi-page leasing website delivered in four weeks
Measured
We moved from planning to launch on an accelerated timeline while still delivering a full 19-page experience tailored to the apartment leasing journey.
Live analytics
▲ 100%
Page Views
0 to 1,654, since launch
▲ 100%
Conversion Rate
0 to 0.47, since launch
▼ 22.9%
Bounce Rate
84.69 to 65.3, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
19 pages across 3 categories, laid out the way the site is.
- Homepage1 page
- Home
- Top-Level Pages15 pages
- About
- Accessibility
- Amenities
- Apply
- Availability
- +10 more
- Floor Plans3 pages
- 1 Bedroom
- 2 Bedroom
- 3 Bedroom
Totals
19
Pages built
3
Content categories
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js to rebuild the site with modern performance, routing, and production-ready front-end architecture.
Frontend Library
React
We used React to create reusable UI components and a maintainable interface across the 19-page build.
Programming Language
JavaScript
We used JavaScript to power interactive front-end behavior and application logic.
Markup
HTML5
We used semantic HTML to support accessibility, structure, and SEO readiness.
Styling
CSS3
We used modern CSS to create a responsive, polished visual experience across screen sizes.
Performance Audit
Lighthouse
We used Lighthouse to validate performance, SEO, accessibility, and best-practice quality before and after launch.
Services
What we delivered
5 services, and what each one covered.
Service 01
Website Redesign
We transformed Abbey Glen’s existing web presence into a cleaner, more premium digital experience for apartment seekers.
- Modern visual direction
- Clearer information hierarchy
- Leasing-focused page flow
- Mobile-first layout
Service 02
Next.js Development
We rebuilt the site as a modern Next.js application to improve performance, maintainability, and front-end quality.
- Component-based architecture
- Fast page delivery
- Responsive implementation
- Production-ready deployment
Service 03
Conversion-Focused UX
We designed the experience around the actions that matter most to apartment communities: tours, availability checks, and applications.
- Primary CTA strategy
- Leasing journey optimization
- Action-oriented page sections
- Intent-driven navigation
Service 04
Technical SEO
We gave the site a stronger technical framework so it could support search visibility as content and indexing matured.
- Semantic page structure
- Metadata support
- SEO-ready templates
- Crawl-friendly architecture
Service 05
Accessibility Optimization
We improved the site’s usability for a broader audience by prioritizing accessible front-end patterns and cleaner markup.
- Improved content structure
- Accessible interaction patterns
- Responsive readability
- Standards-aligned implementation
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Property Management
Website
Delivered in
4 weeks
Launch date
February 20, 2026
What's next
Need a leasing website that turns interest into tours and applications?
We help apartment communities and property management teams launch faster, higher-performing websites that make it easier for prospective residents to take the next step.