
01 / 28Brand-And-Web
Queen City Riverboats + Destiny Yacht Charters
One company became two brands, two websites, and a print system, in thirty days. And we don't even sell branding.
The project
Queen City Riverboats runs a 220-guest paddlewheeler and a 100-guest private yacht, and one brand was selling both to everyone. We split it into Queen City Riverboats (the heritage brand, around the Spirit of Cincinnati) and Destiny Yacht Charters (the escape brand, weddings and corporate events first), designed both identities, built both Next.js websites on Sonor, and produced the print system from the same design tokens. Both sites went live thirty days after the split.


























