AI automation
Practical AI that does real work. We build assistants, agents, and automations that understand a business and act on it, not chatbots that talk in circles.
An Upforge company
Where we build what’s next.
Upforge Labs is the product and AI R&D studio of Upforge. It’s where we build practical AI, automate the busywork out of real businesses, and grow the platforms behind our client work, including the Sonor platform.
What we explore
Product experiments
Ideas become working software fast. We prototype, test against real problems, and let the strongest experiments grow into full products like Sonor, our business intelligence platform.
Platform engineering
The foundations underneath it all. APIs, data pipelines, and infrastructure designed to stay fast and reliable as everything built on top of them scales.
Proof, not promises
What we’ve actually built
The lab isn’t theory. Here’s real AI and automation work, from the platform we run our own business on to the tools we’ve shipped for clients.
Flagship platform
Sonor
Sonor is a full business platform we designed, built, and run ourselves. SEO, analytics, CRM, commerce, blog, bookings, email, and AI in one place, and every marketing site we build runs on it. Its intelligence layer, Signal AI, carries cross-module memory and answers through Echo, a conversational assistant that sees the whole business at once.
- 17Modules
- 50+Sites live
- 19AI skills
Client automation
4M Lawn Care
Bids, follow-ups, and invoices used to live in the owner's inbox, and quoting ate his evenings. We built a custom bidding and invoicing system with AI-assisted quotes and follow-ups, shaped around how their crews actually run a day. Quotes go out the same day now, and billing stops slipping.
See how we build AI“The custom bidding and invoicing software they set up has been the biggest game changer. … It has saved us hours every week and made us look more professional with customers.”
Derek Mills · Owner, 4M Lawn Care
AI assistant
Echo
Echo is the custom AI assistant we build into a business's own site. It answers pricing and scoping questions with real numbers day or night, runs a free site audit right inside the chat, handles scheduling, and drops every conversation straight into the CRM so nothing falls through.
See it in actionWant to put AI to work in your business?
The lab is where we experiment. The client work, from custom AI and automation to complete digital platforms, lives at Upforge. That’s where the conversation starts.