Web-Development
Chapel View
A 4-week migration focused on speed, crawlability, accessibility, and a stronger booking-ready user experience.
Web-Development
We rebuilt Chapel View from a blank Wix presence into a high-performance Next.js website
A 4-week migration focused on speed, crawlability, accessibility, and a stronger booking-ready user experience.
Chapel View came to us with an existing Wix site that offered little visible content, weak SEO foundations, and limited flexibility for growth. We redesigned and rebuilt the site in Next.js, delivering a fast, accessible, search-ready web presence with perfect or near-perfect Lighthouse scores across every major category.
- Website Migration
- Next.js Development
- Technical SEO
- UX Strategy
- Performance Optimization
- Accessibility Implementation
The site
13 pages
Pages Delivered
Measured
99/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix limited crawlability and SEO control
The previous Wix site showed no visible headings, no meta description, and no crawlable value proposition in the available output. Combined with Wix's limited server-side rendering control and constrained technical SEO tooling, the site lacked a strong foundation for indexing and search growth.
Solution
We rebuilt the site in Next.js with server-rendered and statically generated pages, implemented structured metadata, created a clear heading hierarchy, and prepared the site for sitemap, robots, canonical, and schema-driven SEO.
Result
The rebuilt site launched with a Lighthouse SEO score of 92/100 and a technically stronger search foundation than the previous platform could support.
Challenge 02
Problem
Heavy Wix architecture created unnecessary performance overhead
Wix's proprietary stack often ships heavy JavaScript bundles in the 3-5MB range, which can slow rendering, delay interactivity, and make optimization difficult. That overhead was especially problematic for a site that needed strong first impressions and fast mobile delivery.
Solution
We migrated Chapel View to Next.js and used route-based code splitting, optimized asset delivery, lean component architecture, and modern rendering patterns to reduce front-end overhead.
Result
The live site achieved a measured Lighthouse Performance score of 99/100, giving Chapel View a dramatically stronger technical baseline.
Challenge 03
Problem
The previous site had no meaningful conversion path
The analyzed site output exposed no clear service messaging, trust signals, or visible calls to action. Visitors had no obvious next step, which weakened the site's ability to support inquiries or bookings.
Solution
We restructured the experience around a clear hero section, guided navigation, service and gallery content, trust-building sections, and contact-focused CTAs designed around tour and inquiry intent.
Result
Chapel View launched with a conversion-ready structure that gave users clear pathways to engage instead of landing on a dead-end experience.
Challenge 04
Problem
Wix created long-term ownership and integration constraints
The client was locked into a proprietary platform with limited code ownership, restricted hosting flexibility, and less freedom to implement custom server logic or deeper integrations over time.
Solution
We moved the project to a custom Next.js codebase, giving Chapel View full control over its application architecture, deployment options, future integrations, and ongoing scalability.
Result
The business now has a modern, extensible website foundation that can evolve without being constrained by vendor lock-in.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Platform Audit & Migration Planning
We assessed the limitations of the existing Wix site, identified gaps in content visibility and SEO readiness, and mapped the project into a structured Next.js rebuild plan.
- Wix limitations audit
- Migration roadmap
- Information architecture for 13 pages
- SEO and performance requirements
Phase 02
Content & Conversion Architecture
Because the original site lacked clear messaging and calls to action, we redefined the page structure around clarity, trust, and inquiry generation.
- Homepage content hierarchy
- CTA strategy
- Navigation and footer structure
- Recommended sections for services, gallery, FAQ, and contact
Phase 03
UI Design System
We designed a polished interface that balanced credibility and warmth, using the existing brand color as a foundation and extending it into a more premium visual system.
- Responsive page designs
- Color system
- Typography system
- Component patterns for cards, forms, CTAs, and content sections
Phase 04
Next.js Development
We built the site as a modern Next.js application with clean components, optimized rendering, and a scalable codebase that removed the constraints of the previous platform.
- Next.js front end
- React component library
- Responsive layouts
- Optimized images and asset loading
- Production-ready deployment build
Phase 05
Technical SEO, QA & Launch
Before launch, we validated the site for performance, accessibility, best practices, and search readiness to ensure the rebuild delivered measurable quality, not just a visual refresh.
- Metadata implementation
- Semantic heading structure
- Accessibility QA
- Lighthouse optimization
- Launch support
Results
What it delivered
4 outcomes: 4 measured.
The numbers
100/100
Accessibility built in from launch
Measured
We implemented semantic structure, usable contrast, and accessible interaction patterns to ensure the site worked well for more users from day one.
100/100
Modern best-practice implementation
Measured
The rebuild met current standards for secure, reliable, production-grade front-end delivery.
99/100
Near-perfect technical SEO foundation
Measured
We replaced an effectively non-descriptive web presence with a crawlable, metadata-ready site architecture built for discoverability.
13 pages
Complete site architecture delivered in 4 weeks
Measured
We took Chapel View from a constrained Wix setup to a fully rebuilt 13-page Next.js site on a tight timeline without sacrificing quality.
Live analytics
▲ 100%
Page Views
0 to 731, since launch
▲ 100%
Conversion Rate
0 to 1.48, since launch
▼ 29.4%
Bounce Rate
96.89 to 68.43, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
13 pages across 2 categories, laid out the way the site is.
- Homepage1 page
- Home
- Top-Level Pages12 pages
- About
- Accessibility
- Amenities
- Apartments
- Apply
- +7 more
Totals
13
Pages built
2
Content categories
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
7 technologies across 7 categories.
Framework
Next.js
We used Next.js to replace Wix with a faster, SEO-friendly architecture that supports server-side rendering, static generation, and scalable growth.
Frontend Library
React
We built the interface in React to create reusable, maintainable components across the 13-page site.
Language
JavaScript
We used modern JavaScript to power interactive UI behavior and application logic.
Markup
HTML5
We used semantic HTML to improve accessibility, structure content clearly, and strengthen SEO signals.
Styling
CSS3
We crafted a responsive visual system with modern CSS for layout, spacing, typography, and mobile adaptation.
Performance QA
Lighthouse
We used Lighthouse auditing to validate performance, SEO, accessibility, and best-practice outcomes before and after launch.
SEO
Schema Markup
We prepared the site for structured data implementation to improve search understanding and rich result eligibility.
Services
What we delivered
5 services, and what each one covered.
Service 01
Wix to Next.js Migration
We moved Chapel View off Wix and into a custom Next.js application to eliminate platform lock-in and improve performance, flexibility, and ownership.
- Content and page migration planning
- Custom codebase ownership
- Scalable architecture
- Future-ready deployment flexibility
Service 02
Custom Website Design
We designed a cleaner, more premium digital experience centered on clarity, trust, and conversion-focused structure.
- Responsive UI design
- Hero and CTA optimization
- Service and gallery layouts
- Trust-building content sections
Service 03
Performance Optimization
We engineered the site for speed using a modern React framework and lean front-end patterns that outperformed the previous proprietary setup.
- Route-based code splitting
- Optimized asset delivery
- Image optimization
- Lean component architecture
Service 04
Technical SEO Implementation
We established the technical structure the previous site lacked so search engines could better understand, crawl, and evaluate the site.
- Metadata setup
- Heading hierarchy
- Canonical and indexing readiness
- Structured data planning
Service 05
Accessibility & Quality Assurance
We validated the finished site against modern accessibility and best-practice benchmarks before launch.
- Semantic HTML
- Keyboard-friendly interactions
- Contrast and readability checks
- Lighthouse QA
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Event Venue & Hospitality
Website
Delivered in
4 weeks
Launch date
February 20, 2026
What's next
Need a website that helps your venue earn more inquiries?
We help hospitality and event-focused brands move beyond slow, limited platforms and launch modern websites built for bookings, trust, and growth.