Web-Development
Gateway Flats
A 22-page Next.js migration designed to turn apartment shoppers into tour requests and applications.
Web-Development
We rebuilt Gateway Flats from Wix into a high-performance leasing website that scored 98/100 on Lighthouse Performance.
A 27-page Next.js migration designed to turn apartment shoppers into tour requests and applications.
Gateway Flats needed more than a visual refresh — they needed to break out of Wix’s platform limitations and launch a faster, more search-friendly leasing experience. We migrated the property website to a custom Next.js build, restructured the user journey around high-intent leasing actions, and delivered elite technical performance across speed, SEO, accessibility, and best practices.
- Website Migration
- Next.js Development
- Technical SEO
- UX Strategy
- Performance Optimization
The site
27
Pages Rebuilt
Measured
98/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix limited performance at the platform level
Gateway Flats’ previous Wix site was constrained by heavy JavaScript bundles, proprietary rendering patterns, and limited control over how assets were loaded. That made it difficult to deliver the fast, responsive experience apartment shoppers expect on mobile.
Solution
We rebuilt the site in Next.js to take advantage of route-based code splitting, image optimization, and server-side/static rendering so only the code needed for each page was delivered.
Result
The live site launched with a 98/100 Lighthouse Performance score, giving the property a dramatically stronger technical foundation.
Challenge 02
Problem
The old platform restricted SEO control
Wix made it harder to implement the level of technical SEO control the property needed, especially around crawlable rendering, metadata structure, and long-term content scalability.
Solution
We migrated the site to Next.js so we could control page rendering, metadata, semantic structure, and search-friendly page architecture across the full 27-page build.
Result
The new site achieved a 92/100 Lighthouse SEO score and positioned the property for future indexing and local search growth.
Challenge 03
Problem
Vendor lock-in reduced flexibility
The previous site was tied to Wix’s proprietary ecosystem, which limited code ownership, custom logic, and future integration options for leasing workflows or resident-facing functionality.
Solution
We delivered a custom Next.js codebase with a flexible architecture that supports future API integrations, custom features, and deployment freedom outside a closed website builder.
Result
Gateway Flats now has a scalable web platform built for expansion instead of a template-bound site that capped what the brand could do next.
Challenge 04
Problem
The leasing journey lacked clear conversion structure
Apartment shoppers need fast access to floor plans, availability, tours, applications, and contact actions. The prior experience lacked the structured content and CTA hierarchy needed to guide high-intent visitors efficiently.
Solution
We reorganized the experience around the property’s key leasing actions — schedule a tour, check availability, apply online, and contact leasing — while supporting those CTAs with amenities, gallery, floor plans, and neighborhood content.
Result
We delivered a clearer leasing funnel designed to reduce friction, improve engagement quality, and support future conversion tracking.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Platform Audit & Migration Planning
We started by evaluating the limitations of the existing Wix build, identifying where performance, SEO control, and extensibility were being held back. From there, we mapped the migration into a custom Next.js architecture that preserved core content while improving the entire technical foundation.
- Wix limitation audit
- Migration roadmap
- Page inventory for 27 URLs
- Content and URL structure plan
Phase 02
Leasing-Focused UX Architecture
We restructured the site around the real decision-making flow of apartment renters. Instead of treating the website like a brochure, we designed it as a leasing tool centered on tours, availability, applications, amenities, and neighborhood validation.
- CTA hierarchy strategy
- Navigation restructure
- Leasing journey wireframes
- Content section planning
Phase 03
Custom Next.js Development
We built the new site as a modern Next.js application, giving Gateway Flats a fast, maintainable codebase with better rendering performance and stronger long-term flexibility than their previous platform allowed.
- Next.js application build
- React component system
- Responsive front-end development
- Reusable page templates
Phase 04
Performance, Accessibility & SEO Hardening
Once the core build was in place, we optimized the site for speed, semantic structure, and usability. That included technical cleanup, metadata readiness, mobile-first performance tuning, and accessibility improvements throughout the interface.
- Performance optimization
- Semantic HTML structure
- Accessibility enhancements
- Technical SEO implementation
Phase 05
Launch & Quality Assurance
Before launch, we validated the new site across devices and audited the production build to ensure the migration delivered measurable gains. The result was a polished launch with standout Lighthouse performance across every major quality category.
- Cross-device QA
- Production deployment
- Live Lighthouse audit
- Post-launch validation
Results
What it delivered
5 outcomes: 4 measured, 1 estimated.
The numbers
100/100
Modern standards achieved across the build
Measured
The new site earned a perfect best-practices score, reflecting a cleaner, more robust implementation than the previous builder-based setup could support.
99/100
Near-perfect technical SEO foundation
Measured
We launched the site with a 92/100 Lighthouse SEO score, giving Gateway Flats a much stronger base for indexing, local search visibility, and ongoing optimization.
96/100
Accessibility improved across the leasing experience
Measured
We built the interface with stronger semantic structure and usability patterns, resulting in a 100/100 Lighthouse Accessibility score.
27 pages
Full-site migration completed in six weeks
Measured
We rebuilt the entire 27-page property website on a modern stack within a six-week production timeline.
4 core CTAs
Leasing journey redesigned for higher-intent actions
Estimated
We reoriented the site around tour scheduling, availability checks, floor plan exploration, and online applications to better support renter decision-making.
Live analytics
▲ 100%
Page Views
0 to 1,529, since launch
▲ 100%
Conversion Rate
0 to 0.41, since launch
▼ 29.3%
Bounce Rate
89.47 to 63.29, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
27 pages across 3 categories, laid out the way the site is.
- Homepage1 page
- Gateway Flats Apartments | Modern Studio & 1BR Homes
- Top-Level Pages17 pages
- About
- Accessibility
- Amenities
- Apply
- Contact
- +12 more
- Floor Plans9 pages
- :Slug
- Apartment Floor Plans & Pricing | The Gateway Flats
- Alcove
- Beacon
- Cove
- +4 more
Totals
27
Pages built
3
Content categories
1,248
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
7 technologies across 7 categories.
Framework
Next.js
We used Next.js to replace Wix with a faster, more flexible application architecture that supports SSR, SSG, and modern performance optimization.
Frontend Library
React
We built the interface in React to create reusable components and a maintainable front-end system across all 27 pages.
Programming Language
JavaScript
JavaScript powered the interactive front-end behaviors and application logic throughout the site.
Markup
HTML5
We used semantic HTML structure to support accessibility, crawlability, and clearer content hierarchy.
Styling
CSS3
CSS handled the responsive visual system, layout behavior, and polished presentation across devices.
SEO
Schema Markup
We prepared the site for stronger search visibility with structured, machine-readable content foundations appropriate for a real estate property website.
QA & Auditing
Lighthouse
We used Lighthouse to validate production performance, SEO, accessibility, and best-practice outcomes after launch.
Services
What we delivered
5 services, and what each one covered.
Service 01
Website Migration
We migrated Gateway Flats off Wix and rebuilt the property website as a custom Next.js application without carrying over the limitations of the previous platform.
- Wix-to-Next.js migration
- Content and page transfer
- URL architecture planning
- Launch transition support
Service 02
Custom Next.js Development
We engineered a modern front-end tailored to the needs of a leasing-focused real estate website, prioritizing speed, maintainability, and scalability.
- Reusable React components
- Responsive page templates
- Server-rendered architecture
- Optimized page delivery
Service 03
Leasing UX Design
We redesigned the user journey to help apartment shoppers move from discovery to action with less friction.
- Schedule-a-tour CTA strategy
- Availability and apply flow planning
- Floor plan and gallery prioritization
- Mobile-first interaction design
Service 04
Technical SEO Implementation
We built the site with a stronger search foundation so the property could grow visibility beyond what the old platform supported.
- Metadata structure
- Semantic heading hierarchy
- Crawlable rendering
- Search-ready page architecture
Service 05
Performance Optimization
We optimized the build to eliminate unnecessary front-end weight and deliver a faster experience across devices.
- Image optimization
- Route-based code splitting
- Lean asset loading
- Production performance auditing
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Real Estate
Website
Delivered in
6 weeks
Launch date
February 4, 2026
What's next
Need a leasing website that helps renters take action?
We build high-performance real estate websites that make it easier for prospects to explore floor plans, schedule tours, and apply with confidence.