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Web-Development

Golden Mile NKY

In 4 weeks, we delivered a 12-page website scoring 100/100 on Lighthouse SEO, Accessibility, and Best Practices, plus a stronger technical foundation for search visibility and lead generation.

Web-Development

We rebuilt Golden Mile NKY from a constrained Wix site into a high-performance Next.js platform.

In 4 weeks, we delivered a 12-page website with perfect Lighthouse scores and a stronger technical foundation for search visibility and lead generation.

Golden Mile NKY came to us with an existing Wix website that limited performance, SEO control, and long-term flexibility. We migrated the site to a modern Next.js architecture, restructured the experience for future growth, and launched a faster, cleaner platform that now scores 99/100 on Performance and 100/100 across SEO, Accessibility, and Best Practices.

  • Website Migration
  • Next.js Development
  • Technical SEO
  • Performance Optimization
  • UX Architecture
View the live site

The site

Desktop preview
Tablet preview
Mobile preview

54

Search Impressions

Measured

7.41%

Organic CTR

Measured

99/100

Lighthouse Performance

Measured

Challenges

What stood in the way

4 problems, and what each one took to clear.

Challenge 01

  1. Problem

    Wix limited performance and front-end efficiency

    The previous Wix site was constrained by heavy JavaScript bundles, proprietary rendering patterns, and limited control over performance tuning. That made it difficult to deliver the fast load times expected from a modern business website.

  2. Solution

    We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner front-end architecture designed for speed.

  3. Result

    The live site launched with a measured Lighthouse Performance score of 99/100.

Challenge 02

  1. Problem

    The old platform restricted SEO control

    Wix created limitations around server-side rendering, metadata flexibility, and deeper technical SEO implementation. The original site also lacked meaningful on-page content and indexable structure.

  2. Solution

    We migrated the site to Next.js so we could implement a cleaner semantic structure, stronger metadata control, and a search-ready technical foundation.

  3. Result

    The rebuilt site launched with a measured Lighthouse SEO score of 100/100 and generated 54 search impressions in the first 28 days.

Challenge 03

  1. Problem

    Vendor lock-in reduced long-term flexibility

    On Wix, the client did not have the same level of code ownership, deployment freedom, or integration flexibility needed for future growth.

  2. Solution

    We moved Golden Mile NKY to a custom Next.js codebase, giving the client a portable, extensible platform with room for custom logic, integrations, and ongoing iteration.

  3. Result

    We delivered a fully custom 12-page website on a scalable modern framework instead of a closed proprietary builder.

Challenge 04

  1. Problem

    The original site lacked clear conversion structure

    The site analysis showed minimal visible content, no strong calls to action, and weak trust-building elements. Visitors had little context about what the business offered or what action to take next.

  2. Solution

    We restructured the information architecture around a clearer homepage flow, service visibility, contact pathways, and a more intentional lead-generation experience.

  3. Result

    The new site established a stronger UX foundation for future content, SEO growth, and conversion optimization.

Strategy

How the work ran

4 phases, in the order they happened.

  1. Phase 01

    Platform Audit & Migration Planning

    We audited the existing Wix site, identified performance and SEO limitations, and mapped a full migration path into a modern Next.js build.

    • Wix platform limitation audit
    • Page inventory for 12-page migration
    • Content and URL structure plan
    • Technical rebuild roadmap
  2. Phase 02

    Information Architecture & UX Restructure

    We reorganized the site structure to make the business easier to understand, easier to navigate, and better prepared for lead generation.

    • Revised sitemap
    • Homepage content hierarchy
    • CTA placement strategy
    • Navigation and page flow planning
  3. Phase 03

    Next.js Design & Development

    We designed and built the new front end in Next.js, focusing on speed, maintainability, and a polished visual presentation.

    • Custom Next.js front end
    • Responsive layouts
    • Reusable UI components
    • Optimized page templates
  4. Phase 04

    Technical SEO & Quality Optimization

    We implemented the technical fundamentals needed for discoverability and quality assurance, then validated the build with live performance testing.

    • Metadata implementation
    • Semantic HTML structure
    • Accessibility improvements
    • Lighthouse QA and launch checks

Results

What it delivered

3 outcomes: 3 measured.

The numbers

54 impressions

Early search visibility after launch

Measured

Within the first 28 days, the new site began earning impressions in Google search results despite starting from a weak SEO baseline.

12 pages

Full site migration completed in 4 weeks

Measured

We moved the client off Wix and launched a complete 12-page custom website on a modern framework in a focused delivery window.

7.41%

Strong early organic click-through rate

Measured

Although visibility is still early-stage, the site's search listings converted impressions into clicks at a promising rate.

Live analytics

▲ 131.5%

Impressions

54 to 125, since launch

▼ 21.9%

Avg Position

27.8 to 21.7, since launch

▲ 106.7%

Sessions

105 to 217, since launch

▲ 100%

Page Views

0 to 366, since launch

Read from the live site against its pre-launch baseline.

Performance

What Lighthouse says

Google Lighthouse, measured on the live build.

Lighthouse

99
Performance
100
SEO
100
Accessibility
100
Best practices

Site architecture

How the site is built

12 pages across 2 categories, laid out the way the site is.

/12 pages
  • Homepage1 page
    • Home
  • Top-Level Pages11 pages
    • Availability
    • Boulevard Flats
    • Boulevardflats
    • Contact
    • Insights
    • +6 more

Totals

12

Pages built

2

Content categories

Every page in the tree above is a page the site serves, grouped as the navigation groups it.

Tech stack

What it's built with

7 technologies across 7 categories.

Framework

Next.js

We used Next.js to replace Wix with a faster, more flexible framework that supports modern rendering, optimization, and long-term scalability.

Frontend Library

React

We built the interface in React to create reusable components and a maintainable front-end system.

Language

JavaScript

We used JavaScript to power the application logic and front-end interactions.

Markup

HTML5

We implemented semantic HTML to improve accessibility, structure, and SEO readiness.

Styling

CSS3

We used modern CSS for responsive layouts, visual consistency, and polished presentation across devices.

QA & Performance

Lighthouse

We used Lighthouse to validate performance, SEO, accessibility, and best-practice quality before and after launch.

SEO Analytics

Google Search Console

We used Search Console data to measure early organic impressions, clicks, CTR, and average search position.

Services

What we delivered

5 services, and what each one covered.

Service 01

Wix to Next.js Migration

We migrated Golden Mile NKY from a proprietary website builder to a custom Next.js application with full code ownership and long-term flexibility.

  • Page-by-page migration planning
  • URL and structure transition
  • Custom codebase delivery
  • Future-ready architecture

Service 02

Custom Website Development

We built a responsive 12-page site tailored to the client's brand and business goals rather than forcing the project into a template-driven system.

  • Custom page templates
  • Responsive front-end build
  • Reusable components
  • Clean content structure

Service 03

Performance Optimization

We engineered the site for speed using modern front-end best practices and the performance advantages of Next.js.

  • Route-based code splitting
  • Optimized asset delivery
  • Lean JavaScript output
  • Lighthouse performance tuning

Service 04

Technical SEO Implementation

We established the technical SEO essentials needed to improve crawlability, metadata quality, and search readiness.

  • Metadata framework
  • Semantic heading structure
  • Indexability foundations
  • Search-friendly page architecture

Service 05

UX & Conversion Structuring

We redesigned the site flow to make the business easier to understand and to create clearer paths toward contact and inquiry actions.

  • Hero and CTA planning
  • Service section structure
  • Trust-building layout recommendations
  • Contact pathway improvements

Project details

What the job was

The particulars of the build, as the record states them.

Industry

Professional Services

Delivered in

4 weeks

Launch date

February 20, 2026

What's next

Need a professional services website that actually performs?

We help service-based businesses move off limiting platforms, improve technical SEO, and launch fast websites built to support credibility, visibility, and lead generation.