Web-Development
Gunning Homes
A custom Next.js site for the sales team behind four new-construction communities in Madeira, Ohio and Newport, Kentucky, with 100/100 Lighthouse SEO, accessibility, and best practices.
Web-Development
We rebuilt Gunning Homes from a limited Wix site into a high-performance real estate website.
A 4-week Next.js migration that delivered 99/100 performance and 100/100 SEO, accessibility, and best practices.
Gunning Homes needed more than a basic web presence. We migrated their existing Wix site to a custom Next.js build, giving them full code ownership, stronger technical SEO foundations, and a faster, more scalable platform tailored for a modern real estate brand.
- Website Migration
- Next.js Development
- Technical SEO
- Performance Optimization
- UX Architecture
The site
99/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix limited performance and technical control
Their previous Wix site was constrained by proprietary infrastructure, heavy JavaScript bundles of roughly 3-5MB, and limited control over how assets, rendering, and scripts were delivered. That made it difficult to create a fast, polished experience for prospective buyers and sellers.
Solution
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner frontend architecture designed for speed from the start.
Result
The completed site achieved a measured Lighthouse Performance score of 99/100.
Challenge 02
Problem
The old site had weak SEO foundations
The site analysis showed no meaningful content structure, no headings, no visible content blocks, and no meta description. Combined with Wix's limited server-side rendering flexibility, search engines had very little context to index.
Solution
We restructured the site around a proper homepage hierarchy, clear content sections, crawlable page architecture, and metadata-ready templates in Next.js using SSR/SSG-friendly patterns.
Result
The new build launched with a measured Lighthouse SEO score of 100/100 and a stronger technical base for future indexing.
Challenge 03
Problem
Vendor lock-in restricted long-term flexibility
On Wix, the client had no true code ownership, limited API integration options, and dependence on a proprietary hosting ecosystem. That made future customization and business-specific functionality harder to implement.
Solution
We migrated Gunning Homes to a custom Next.js codebase, giving the client a modern framework with flexible deployment options, custom server logic via API routes, and freedom to scale beyond template constraints.
Result
Gunning Homes moved from a locked platform to a scalable custom application with full ownership and extensibility.
Challenge 04
Problem
The previous experience did not support trust-building
For a real estate brand, credibility matters. The original site lacked the content depth, trust signals, and structured user journey needed to guide visitors toward inquiries, listings, or contact actions.
Solution
We designed a clearer information architecture with room for service messaging, featured properties or recent work, testimonials, and contact pathways tailored to how real estate prospects evaluate providers.
Result
The finished site gave Gunning Homes a professional digital foundation built to support trust, discovery, and lead generation.
Strategy
How the work ran
4 phases, in the order they happened.
Phase 01
Platform audit and migration planning
We evaluated the existing Wix setup, identified the platform's performance and SEO limitations, and mapped a cleaner architecture for the rebuild.
- Wix limitation audit
- Migration roadmap
- Page inventory for 7 pages
- Technical requirements outline
Phase 02
Information architecture and content structure
We defined a more effective page structure for a real estate website, focusing on clarity, trust, and search visibility from the homepage down.
- Sitemap refinement
- Homepage content hierarchy
- CTA placement strategy
- SEO-ready page structure
Phase 03
UI design and frontend development
We designed and developed the new site in Next.js, using a premium visual direction and a lightweight component system to improve speed and usability.
- Custom UI components
- Responsive layouts
- Next.js page templates
- Brand-led visual styling
Phase 04
Performance, accessibility, and SEO optimization
Before launch, we optimized the build for Lighthouse performance, accessibility compliance, and best-practice implementation across the full site.
- Performance tuning
- Accessibility refinements
- Metadata implementation
- Technical QA and launch checks
Results
What it delivered
6 outcomes: 6 measured.
The numbers
100/100
99/100 performance benchmark
Measured
We replaced a heavier Wix experience with a streamlined Next.js build that scored at the top of the live Lighthouse audit.
100/100
Stronger SEO foundation at launch
Measured
We delivered a technically optimized site architecture built for crawlability, metadata control, and future content growth.
100/100
Accessibility implemented to a premium standard
Measured
We built the interface with accessibility in mind, helping ensure the site was usable across devices and audiences.
100/100
Modern best-practice implementation
Measured
From frontend structure to delivery standards, we launched with a technically clean and future-ready build.
7 pages
Seven-page custom website launch
Measured
We planned, designed, and shipped a complete seven-page marketing site that gave the brand a stronger digital foundation.
4 weeks
Complete migration delivered in four weeks
Measured
We took Gunning Homes from a constrained Wix setup to a custom Next.js application on an accelerated timeline without sacrificing quality.
Live analytics
▲ 965.1%
Sessions
43 to 458, since launch
▲ 100%
Page Views
0 to 1,096, since launch
▲ 100%
Conversion Rate
0 to 1.31, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
7 pages across 2 categories, laid out the way the site is.
- Homepage1 page
- New Homes by Gunning | gunning.homes
- Top-Level Pages6 pages
- About Gunning Homes | gunning.homes
- Contact Gunning Homes | gunning.homes
- Laurel Crossing Homes by gunning.homes
- Martins Gate
- Northern Lights
- Privacy
Totals
7
Pages built
2
Content categories
1,082
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js to deliver a fast, SEO-friendly architecture with SSR/SSG capabilities and modern performance tooling.
Frontend Library
React
We built the interface in React to create reusable components and a maintainable frontend system.
Language
JavaScript
We used JavaScript to power the site's interactive frontend behavior and application logic.
Markup
HTML5
We used semantic HTML to improve structure, accessibility, and SEO clarity.
Styling
CSS3
We used modern CSS to create a polished, responsive visual system aligned with the brand.
Audit
Lighthouse
We used Lighthouse benchmarks to validate performance, SEO, accessibility, and best-practice quality before and after launch.
Services
What we delivered
4 services, and what each one covered.
Service 01
Wix to Next.js Migration
We migrated Gunning Homes off Wix and rebuilt the site as a custom Next.js application with full ownership and long-term flexibility.
- Platform migration planning
- Content and page transfer
- Custom codebase delivery
- Scalable framework setup
Service 02
Custom Website Development
We developed a responsive, premium website tailored to the needs of a real estate brand rather than forcing the business into a template.
- Responsive frontend development
- Reusable page components
- Custom page templates
- Clean component architecture
Service 03
Technical SEO Setup
We established the technical structure needed for search engines to understand and index the site more effectively over time.
- Metadata-ready architecture
- Semantic page structure
- Header hierarchy improvements
- Crawlability-focused implementation
Service 04
Performance Optimization
We engineered the site for speed using modern rendering and delivery patterns that solved the overhead common in Wix builds.
- Route-based code splitting
- Optimized asset loading
- Image optimization
- Lean frontend bundle strategy
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Real Estate
Website
Delivered in
4 weeks
Launch date
March 17, 2026
What's next
Need a real estate website that builds trust and drives inquiries?
We help property brands move beyond slow, limited platforms and launch modern websites built for credibility, visibility, and growth.