Web-Development
Hometown Mortgage
In 6 weeks, we migrated 33 pages to a modern architecture and launched with elite Lighthouse scores across performance, SEO, accessibility, and best practices.
Web-Development
We rebuilt Hometown Mortgage from a constrained Wix site into a high-performance Next.js platform.
In 6 weeks, we migrated 33 pages to a modern architecture and launched with elite Lighthouse scores across performance, SEO, accessibility, and best practices.
Hometown Mortgage needed more than a visual refresh—they needed ownership, speed, and a foundation that could actually support growth. We replaced their legacy Wix setup with a custom Next.js build that delivered measurable technical gains, stronger SEO readiness, and a far more credible digital experience for a real estate-focused brand.
- Website Migration
- Next.js Development
- Technical SEO
- Performance Optimization
- UX Content Structuring
The site
33
Pages Rebuilt
Measured
99/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix limited performance and created unnecessary front-end weight
The previous Wix site was constrained by heavy JavaScript bundles in the ~3–5MB range, which made it difficult to achieve strong performance scores or deliver a fast first impression.
Solution
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner rendering strategy that removed the overhead of a proprietary page-builder stack.
Result
The new site launched with a measured Lighthouse Performance score of 99/100 and a noticeably stronger technical foundation.
Challenge 02
Problem
The client had no real code ownership on Wix
Their previous platform locked the business into a proprietary ecosystem, limiting flexibility, making future development harder, and tying core site operations to vendor-controlled tooling.
Solution
We migrated the entire experience to a custom Next.js application, giving the client a portable, maintainable codebase and full control over future enhancements.
Result
Hometown Mortgage moved from platform dependency to a scalable architecture built for long-term ownership and iteration.
Challenge 03
Problem
SEO control was too limited for a growth-focused local brand
Wix restricted deeper technical SEO implementation, and the existing site lacked meaningful rendered content, descriptive metadata, and a structure that search engines could clearly interpret.
Solution
We implemented a search-friendly page structure, semantic markup, clean metadata patterns, and server-rendered delivery through Next.js to improve crawlability and content accessibility.
Result
The rebuilt site launched with a measured Lighthouse SEO score of 100/100 and a much stronger foundation for future indexing and rankings.
Challenge 04
Problem
The old site did not communicate trust or conversion intent
The existing experience appeared minimally rendered and failed to explain the brand's value proposition, services, or next steps for prospective buyers and sellers.
Solution
We restructured the site around clear messaging, service pathways, trust-building sections, and stronger calls to action tailored to real estate assistance and consultation.
Result
The new experience positioned the brand more credibly and created a clearer path from first visit to inquiry.
Strategy
How the work ran
4 phases, in the order they happened.
Phase 01
Platform audit and migration planning
We assessed the limitations of the legacy Wix build, mapped the site architecture, and defined a migration path that preserved core page coverage while removing platform constraints.
- Legacy platform audit
- Migration roadmap
- Page inventory for 33 URLs
- Technical requirements definition
Phase 02
Information architecture and messaging restructure
We redesigned the content hierarchy to better support trust, local credibility, and lead generation, with dedicated emphasis on buying, selling, valuation, and consultation pathways.
- Revised sitemap
- Homepage content framework
- Service-page structure
- CTA and trust-signal placement
Phase 03
Custom Next.js development
We built the new site as a modern Next.js application using component-based architecture, server-side rendering strategies, and performance-conscious front-end patterns.
- Custom Next.js build
- Reusable React components
- Responsive page templates
- Performance-optimized asset loading
Phase 04
Technical SEO and quality assurance
We implemented semantic structure, metadata controls, accessibility improvements, and best-practice standards, then validated the build through live Lighthouse auditing before launch.
- Metadata implementation
- Heading and semantic structure
- Accessibility QA
- Lighthouse optimization pass
Results
What it delivered
3 outcomes: 2 measured, 1 estimated.
The numbers
92/100
High-performance launch on a custom framework
Measured
We replaced a heavier proprietary stack with a streamlined Next.js application that delivered strong real-world technical performance out of the gate.
33 pages
Complete rebuild across 33 pages
Measured
We migrated the full site footprint into a scalable component-based system that supports future growth far better than the original Wix build.
6 weeks
Full-site migration completed in 6 weeks
Estimated
We planned, rebuilt, and launched the entire project on a modern stack within a tight delivery window, without sacrificing technical quality.
Live analytics
▲ 100%
Page Views
0 to 466, since launch
▲ 100%
Conversion Rate
0 to 0.71, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
33 pages across 5 categories, laid out the way the site is.
- Homepage1 page
- Mortgage Broker in Northern Kentucky |
- Top-Level Pages11 pages
- About Your Home Town Broker | yourhometownbroker.com | Hometown Mortgage
- Mortgage Insights and Home Loan Tips | | Hometown Mortgage
- Contact Hometown Mortgage | Fort Thomas, KY | Hometown Mortgage
- Mortgage FAQs and Answers | yourhometownbroker.com | Hometown Mortgage
- First-Time Homebuyer Guide for Buyers | | Hometown Mortgage
- +6 more
- Mortgage Broker11 pages
- Alexandria Mortgage Broker Services | | Hometown Mortgage
- Bellevue Mortgage Broker | yourhometownbroker.com | Hometown Mortgage
- Cincinnati Mortgage Broker | yourhometownbroker.com | Hometown Mortgage
- Cold Spring Mortgage Broker Services | yourhometown | Hometown Mortgage
- Covington Mortgage Broker | yourhometownbroker.com | Hometown Mortgage
- +6 more
- Services9 pages
- Conventional Home Loans Made Simple | yourhometownbroker.com | Hometown Mortgage
- FHA Home Loans for Flexible Qualification | | Hometown Mortgage
- HELOC Loans for Homeowners | yourhometownbroker.com/ | Hometown Mortgage
- Investment Property Loans for Investors | | Hometown Mortgage
- Jumbo Home Loans for High-Value Homes | | Hometown Mortgage
- +4 more
- Work1 page
- Hometown Mortgage
Totals
33
Pages built
5
Content categories
42,552
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js to replace Wix with a faster, more flexible framework that supports SSR, SSG, and scalable site architecture.
Frontend Library
React
We built the interface in React to create reusable components and a maintainable front-end system.
Language
JavaScript
JavaScript powered the interactive front-end behaviors and application logic throughout the build.
Markup
HTML5
We used semantic HTML5 structure to improve accessibility, content hierarchy, and SEO clarity.
Styling
CSS3
CSS3 handled responsive layouts, visual polish, and device-specific presentation across the site.
QA & Performance
Lighthouse
We used Lighthouse to benchmark and validate performance, SEO, accessibility, and best-practices before launch.
Services
What we delivered
5 services, and what each one covered.
Service 01
Wix to Next.js Migration
We moved the site off a restrictive proprietary platform and rebuilt it as a custom-managed Next.js application.
- Full page migration
- Code ownership transfer
- Structure preservation with modernization
- Future-ready architecture
Service 02
Custom Front-End Development
We designed and developed a responsive interface that better reflected the brand and supported clearer user journeys.
- Responsive layouts
- Reusable React components
- Modern UI patterns
- Clean visual hierarchy
Service 03
Technical SEO Implementation
We gave the site a stronger crawlable foundation through semantic structure, metadata improvements, and search-friendly rendering.
- Semantic HTML structure
- Metadata setup
- Heading hierarchy
- SSR/SEO-friendly architecture
Service 04
Performance Optimization
We reduced front-end inefficiencies and rebuilt the experience around faster rendering and smarter asset delivery.
- Route-based code splitting
- Optimized image handling
- Reduced JavaScript overhead
- Lighthouse performance tuning
Service 05
Conversion-Focused Content Structuring
We reorganized the experience to better communicate trust, services, and next steps for prospective clients.
- Hero messaging strategy
- Service section planning
- Trust signal placement
- Lead-path CTA design
Before and after
The Transformation
See the difference: from a wix site to a modern, performance-first Next.js application.
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Real Estate
Website
Delivered in
6 weeks
Launch date
April 22, 2026
What's next
Need a real estate website that builds trust and drives inquiries?
We help real estate and mortgage brands move beyond template platforms with fast, scalable websites built to showcase expertise and convert local traffic.