Web-Development
MDG
In 8 weeks, we rebuilt an 8-page Wix site as a 26-page Next.js site, and gave 17 of MDG's properties a page of their own for the first time. It launched at 96 for performance on Lighthouse desktop, and 100 for best practices, SEO, and accessibility.
Web-Development
We rebuilt MDG from a constrained Wix site into a high-performance Next.js platform
In 8 weeks, we migrated 59 pages, modernized the experience, and delivered a 96/100 performance score and 100/100 best practices.
MDG came to us with an existing Wix website that limited speed, SEO control, and long-term flexibility. We rebuilt the site in Next.js, restructured the content architecture, and delivered a significantly stronger technical foundation designed for faster load times, better discoverability, and easier growth.
- Wix To Next.js Migration
- Custom Website Development
- Technical SEO Implementation
- Performance Optimization
- Content Architecture
The site
59
Pages Migrated
Measured
96/100
Lighthouse Performance
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix limited performance and created unnecessary front-end weight
MDG's previous Wix site was constrained by heavy JavaScript bundles, platform overhead, and limited control over how assets were loaded. That made it harder to achieve the fast, polished experience the brand needed.
Solution
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner front-end architecture tailored to the actual content and user journeys.
Result
The new site launched with a measured Lighthouse Performance score of 96/100.
Challenge 02
Problem
The old platform restricted SEO control
Wix made it difficult to fully control technical SEO fundamentals such as rendering strategy, metadata implementation, crawlability, and scalable page-level optimization across a larger site.
Solution
We migrated MDG to a server-rendered and statically generated Next.js architecture, giving us precise control over metadata, page structure, internal linking, and search-friendly output.
Result
The rebuilt site achieved a measured Lighthouse SEO score of 100/100 and established a stronger foundation for future indexing.
Challenge 03
Problem
Vendor lock-in limited ownership and future flexibility
On Wix, MDG was tied to a proprietary ecosystem with limited code ownership, restricted hosting flexibility, and fewer options for custom integrations or future expansion.
Solution
We moved the site to a custom Next.js codebase, giving MDG a portable, extensible platform with full development control and room for future API integrations or custom logic.
Result
MDG now has a scalable custom website architecture that supports growth beyond the constraints of a template-driven builder.
Challenge 04
Problem
The existing site lacked a strong conversion and content framework
The previous experience showed signs of weak content structure, limited messaging clarity, and underdeveloped calls to action, which made it harder to turn traffic into enquiries.
Solution
We reworked the information architecture, planned clearer page structures, and rebuilt the site around service discovery, credibility signals, and stronger lead-generation pathways.
Result
The new platform gave MDG a much more structured foundation for content marketing, lead capture, and future CRO work.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Platform audit and migration planning
We started by auditing the Wix build, identifying technical constraints, and mapping the full 59-page migration path into a more scalable Next.js architecture.
- Wix platform limitation audit
- 59-page migration plan
- URL and page inventory
- technical rebuild roadmap
Phase 02
Information architecture and content restructuring
We reviewed the site's weak content signals and rebuilt the page framework around clearer hierarchy, stronger messaging, and better user flow.
- Revised page structure
- content hierarchy recommendations
- CTA strategy
- service and conversion page planning
Phase 03
Custom Next.js development
We developed the new site as a custom Next.js application, replacing builder limitations with a faster, more maintainable front-end.
- Next.js application build
- React component system
- responsive templates
- optimized routing and rendering
Phase 04
Performance, accessibility, and SEO implementation
Once the build was in place, we focused on technical quality: performance tuning, accessibility improvements, and on-page SEO readiness.
- performance optimization
- metadata implementation
- accessibility enhancements
- technical SEO setup
Phase 05
QA, launch, and post-launch validation
Before launch, we tested the site across devices and validated the live build with Lighthouse to ensure the migration delivered measurable quality improvements.
- cross-device QA
- launch support
- live Lighthouse validation
- post-launch technical review
Results
What it delivered
3 outcomes: 3 measured.
The numbers
95/100
Strong technical SEO foundation
Measured
The rebuilt site launched with a high technical SEO score, giving MDG a much stronger base than the previous builder-based setup.
95/100
Improved accessibility baseline
Measured
We built the new experience with accessibility in mind, improving usability for a broader range of visitors and devices.
59 pages
Full-site migration completed
Measured
We successfully rebuilt and migrated the entire MDG web presence into a modern framework without relying on the limitations of the previous platform.
Live analytics
▲ 100%
Page Views
0 to 397, since launch
▲ 100%
Conversion Rate
0 to 0.38, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
59 pages across 8 categories, laid out the way the site is.
- Homepage1 page
- Home
- Top-Level Pages11 pages
- About
- Ai Automation
- Contact
- Design
- Free Audit
- +6 more
- Insights18 pages
- Brand Design Conversion Rates
- Christian Fitness Discipline Train Body Forge Spirit
- Cincinnati Small Business Growth
- Content Marketing Strategy
- Discipline Stack 7 Habits For Christian Athletes
- +13 more
- Industries12 pages
- Aesthetic
- Automotive
- Ecommerce
- Healthcare
- Legal
- +7 more
- Services9 pages
- Accessibility
- Application Development
- Property Management
- Cms Migrations
- Ecommerce Development
- +4 more
- Portfolio6 pages
- Chateau Heritage Square
- El Senor Pig
- Manhattan Harbour Living
- Marina Manhattan Harbour
- Queen City Riverboats
- Spade Kreations
- Ai Automation1 page
- Signal Ai
- Design1 page
- Web Design
Totals
59
Pages built
8
Content categories
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js to deliver a fast, flexible foundation with SSR/SSG support, strong SEO control, and scalable performance.
Frontend Library
React
React powered the component-based front-end, allowing us to build a maintainable and reusable interface across 59 pages.
Language
JavaScript
We used JavaScript to build the interactive front-end and support the custom site functionality.
Markup
HTML5
Semantic HTML helped us improve structure, accessibility, and technical SEO across the site.
Styling
CSS3
We used modern CSS for responsive layouts, visual consistency, and efficient front-end styling.
Performance Testing
Lighthouse
We used Lighthouse to validate measurable gains in performance, SEO, accessibility, and best practices.
Services
What we delivered
5 services, and what each one covered.
Service 01
Wix to Next.js Migration
We moved MDG off Wix and rebuilt the site as a custom Next.js application with full code ownership and long-term flexibility.
- full content migration
- URL structure mapping
- template replacement with custom components
- future-ready architecture
Service 02
Custom Website Development
We designed and developed a tailored front-end experience that removed builder constraints and aligned the site with MDG's brand and growth goals.
- custom React components
- responsive layouts
- scalable page templates
- maintainable codebase
Service 03
Technical SEO Setup
We implemented the technical foundations needed for stronger search visibility and better crawlability.
- metadata framework
- search-friendly rendering
- improved page hierarchy
- indexing readiness
Service 04
Performance Optimization
We engineered the site for speed, reducing unnecessary overhead and improving how content was delivered to users.
- route-based code splitting
- image optimization
- lean asset loading
- high Lighthouse performance
Service 05
UX and Conversion Structure
We reworked the site's structure to support clearer messaging, stronger calls to action, and a more effective path from visit to enquiry.
- CTA planning
- content hierarchy improvements
- service-page structure
- lead-generation pathways
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Professional Services
Website
Delivered in
8 weeks
Launch date
February 19, 2026
What's next
Need a faster, more credible website for your professional services brand?
We help service-based businesses move beyond limited website builders and launch custom platforms that perform, rank, and convert.