Web-Development
Moore Canine Co
A 4-week rebuild that gave a veteran-owned dog trainer a page for every program, and 100/100 Lighthouse scores for SEO, accessibility, and best practices.
Web-Development
We rebuilt Moore Canine Co from a constrained Squarespace site into a perfect-scoring Next.js experience
A 4-week migration that delivered 100/100 Lighthouse scores across performance, SEO, accessibility, and best practices.
Moore Canine Co needed a faster, more flexible digital presence for its canine training programs, private lessons, group classes, contact flows, and community-driven offerings. We migrated the site from Squarespace to a modern Next.js application, replacing template limitations with a high-performance architecture built for clarity, speed, and future growth.
- Squarespace To Next.js Migration
- Performance Engineering
- Responsive Web Design
- Technical SEO Foundation
- Accessibility Optimization
- Lead Capture UX
The site
14
Pages Delivered
Measured
100/100
Lighthouse, all 4 categories
Measured
Challenges
What stood in the way
5 problems, and what each one took to clear.
Challenge 01
Problem
Squarespace limited the brand and service experience
Moore Canine Co’s previous Squarespace site was constrained by template-driven layouts, making it difficult to present private lessons, group classes, contact options, and community initiatives with the clarity a service-based canine business needs.
Solution
We rebuilt the experience in Next.js with custom page structures, flexible content sections, and service-focused layouts that could support program pages, store content, and conversion paths without template restrictions.
Result
The finished site gave Moore Canine Co a more polished, scalable web presence with 14 total pages and a cleaner path from discovery to inquiry.
Challenge 02
Problem
The old platform created performance drag
Squarespace’s heavier template system, limited developer control, and lack of server-side rendering made it harder to deliver the fast, mobile-first experience visitors expect when evaluating local dog training services.
Solution
We used Next.js with route-based code splitting, optimized rendering, and image-conscious front-end implementation to reduce unnecessary payload and improve load behavior.
Result
The live site achieved a measured Lighthouse Performance score of 100/100.
Challenge 03
Problem
Technical SEO control was too limited
The Squarespace implementation restricted how precisely we could control page structure, metadata, crawlable content, and performance signals across the site.
Solution
We implemented a Next.js foundation with semantic page structure, crawl-friendly routes, technical SEO best practices, and page-level optimization support.
Result
The launched site achieved a measured Lighthouse SEO score of 100/100, giving Moore Canine Co a stronger technical base for future organic growth.
Challenge 04
Problem
Form and CRM integration options needed room to grow
The previous platform offered limited flexibility for custom form experiences and future CRM workflows, which created friction for a business that depends on inquiries, evaluations, and lesson bookings.
Solution
We structured the site around clear calls to action and modern form-ready architecture so contact and evaluation flows could be improved without fighting platform constraints.
Result
The new site created a cleaner foundation for lead capture, including pathways to high-intent pages such as contact and program-specific service pages.
Challenge 05
Problem
The old workflow lacked modern deployment discipline
Squarespace did not provide the CI/CD workflow, version control alignment, and developer customization required for a professional rebuild with predictable releases.
Solution
We delivered the site as a managed Next.js application with a modern development workflow, componentized implementation, and deployment-ready architecture.
Result
Moore Canine Co received a maintainable, production-ready website that can evolve beyond the limitations of the original platform.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Platform audit and migration planning
We started by evaluating the Squarespace limitations that were holding the site back, including template constraints, mobile performance concerns, limited developer customization, and weak technical SEO control.
- Squarespace limitation review
- Next.js migration plan
- Page inventory for 14 total pages
- Technical requirements map
Phase 02
Information architecture for canine services
We organized the site around Moore Canine Co’s core visitor journeys, including program exploration, private lessons, group classes, store-related content, and contact or evaluation requests.
- Service-focused sitemap
- Conversion path planning
- Navigation structure
- Program page hierarchy
Phase 03
Custom design system and responsive UI
We designed a clean, confident interface around the brand’s teal foundation, giving the canine training business a more professional visual system while keeping the experience approachable for dog owners.
- Responsive layouts
- Brand color system
- Reusable UI sections
- Mobile-first page templates
Phase 04
Next.js build and performance optimization
We rebuilt the site in Next.js and React, using modern rendering patterns, route-based code splitting, optimized page structure, and front-end performance practices to replace the heavier Squarespace experience.
- Next.js application
- React component system
- Optimized routing
- Image-conscious implementation
- Production-ready build
Phase 05
Launch QA and Lighthouse validation
Before launch, we validated the site against performance, SEO, accessibility, and best-practice standards to make sure the rebuild delivered measurable technical quality.
- Responsive QA
- Accessibility checks
- Technical SEO QA
- Lighthouse audit validation
- Launch support
Results
What it delivered
1 outcome: 1 measured.
The numbers
14 pages
Complete 14-page rebuild
Measured
We launched a complete site structure that gave Moore Canine Co room to present programs, service pages, contact flows, and supporting content beyond the limits of the original Squarespace site.
Live analytics
▲ 1085.2%
Sessions
122 to 1,446, since launch
▲ 100%
Page Views
0 to 1,631, since launch
▲ 100%
Conversion Rate
0 to 0.35, since launch
Read from the live site against its pre-launch baseline, refreshed September 4, 2026.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
14 pages across 4 categories, laid out the way the site is.
- Homepage1 page
- Moore Canine Co. | Dog Training in Northern Kentucky & Cincinnati
- Top-Level Pages8 pages
- About Nate Moore | Moore Canine Co.
- Contact & Free Evaluation | Moore Canine Co.
- Frequently Asked Questions | Moore Canine Co.
- Privacy Policy | Moore Canine Co.
- Training Programs | Moore Canine Co.
- Service Areas | Moore Canine Co.
- Shop | Moore Canine Co.
- Testimonials | Moore Canine Co.
- Programs4 pages
- 14-Day Board & Train | Moore Canine Co.
- Free Evaluation | Moore Canine Co.
- Group Class | Moore Canine Co.
- Private Lessons | Moore Canine Co.
- Shop1 page
- Build Your Own Apparel | Moore Canine Co.
Totals
14
Pages built
4
Content categories
4,174
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
9 technologies across 8 categories.
Framework
Next.js
We used Next.js to replace Squarespace with a modern React framework that supports server-side rendering, static generation, optimized routing, and production-grade performance.
Frontend
React
We built the interface with React components so the site could scale with reusable layouts, service sections, and conversion-focused content blocks.
Development
TypeScript
We used typed development patterns to improve maintainability, reduce implementation risk, and support a more reliable production codebase.
Markup
HTML5
We structured the site with semantic markup to support accessibility, crawlability, and clean content hierarchy.
Styling
CSS
We implemented a responsive visual system with brand-aligned styling, reusable layout patterns, and mobile-first presentation.
Performance
Next.js Image Optimization
We used image-conscious implementation practices to help the site load efficiently across devices and connection types.
Route-Based Code Splitting
We used Next.js routing behavior to keep page bundles lean and avoid loading unnecessary code across the full site.
Hosting
Managed Next.js Deployment
We deployed the application through a managed Next.js-ready workflow; no specific hosting provider is asserted because hosting headers were not available in the provided analysis.
Quality Assurance
Lighthouse
We used Lighthouse validation to confirm the final build achieved 100/100 scores in performance, SEO, accessibility, and best practices.
Services
What we delivered
5 services, and what each one covered.
Service 01
Squarespace to Next.js migration
We moved Moore Canine Co from a template-constrained Squarespace site into a custom Next.js application designed for speed, flexibility, and long-term maintainability.
- Migration from Squarespace
- Custom Next.js architecture
- Route-based page structure
- Scalable component foundation
Service 02
Performance-focused development
We engineered the rebuild around a lighter, faster front end so visitors could evaluate training programs and contact the business without unnecessary load friction.
- Route-based code splitting
- Optimized rendering strategy
- Performance-conscious UI implementation
- Measured 100/100 Lighthouse Performance score
Service 03
Technical SEO foundation
We improved the technical structure of the site so Moore Canine Co had a stronger base for future search growth than the previous Squarespace setup allowed.
- Semantic page structure
- Crawl-friendly routes
- SEO-ready page templates
- Measured 100/100 Lighthouse SEO score
Service 04
Responsive UX and service presentation
We designed a clearer experience for dog owners researching training options, with mobile-first layouts and pathways into programs, lessons, group classes, and contact actions.
- Mobile-first layouts
- Service-oriented navigation
- Program page design
- Clear call-to-action placement
Service 05
Accessibility and quality assurance
We validated the final site against modern accessibility and best-practice standards so the finished experience was polished, usable, and production-ready.
- Accessibility QA
- Responsive browser checks
- Best-practices validation
- Measured 100/100 Accessibility and Best Practices scores
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Dog Training & Canine Services
Website
Delivered in
4 weeks
Launch date
June 9, 2026
What's next
Ready to turn your pet service website into a faster, higher-performing client acquisition channel?
We helped Moore Canine Co move beyond Squarespace with a custom Next.js site that achieved perfect Lighthouse scores. If your dog training, pet care, or local service business has outgrown a template platform, we can build the next version with speed, clarity, and conversion in mind.