Web-Development
Spade Kreations
A 12-week migration that delivered 100 Lighthouse scores on SEO, accessibility and best practices, and a scalable foundation for future automotive brand growth.
Web-Development
We rebuilt Spade Kreations from a limiting Wix placeholder into a high-performance Next.js website
A 12-week migration that delivered perfect Lighthouse scores and a scalable foundation for future automotive brand growth.
Spade Kreations came to us with an existing Wix site that offered little content, weak SEO foundations, and the technical constraints of a proprietary platform. We rebuilt the experience as a modern Next.js application, giving the brand code ownership, dramatically stronger technical performance, and a 610-page architecture ready for content, search visibility, and conversion growth.
- Website Migration
- Next.js Development
- Technical SEO Implementation
- Performance Optimization
- Information Architecture
The site
610
Pages Delivered
Measured
100/100
Lighthouse, all 4 categories
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
Wix locked the client into a proprietary platform with no real code ownership
Their previous Wix site left Spade Kreations dependent on a closed ecosystem for hosting, editing, and future development. That made the website harder to evolve and limited long-term flexibility.
Solution
We migrated the site to a custom Next.js codebase, giving the client a modern React architecture with full ownership and a future-ready development foundation.
Result
Spade Kreations moved from platform dependency to a scalable custom application that can be extended without vendor lock-in.
Challenge 02
Problem
Heavy JavaScript bundles on Wix created a poor performance ceiling
Wix's typical 3-5MB JavaScript overhead made it difficult to achieve elite performance, especially on mobile connections and content-heavy experiences.
Solution
We rebuilt the frontend in Next.js using route-based code splitting, optimized asset delivery, and a leaner rendering strategy.
Result
The new site achieved a 100/100 Lighthouse Performance score in a live audit.
Challenge 03
Problem
The old site had almost no crawlable content or SEO control
The existing experience functioned more like a placeholder than a marketing site. It lacked visible value proposition messaging, structured content, and the SEO controls needed to support search growth.
Solution
We restructured the site around crawlable page architecture, metadata control, and a scalable content framework built for server-side and static rendering.
Result
We launched a technically optimized site with a 100/100 Lighthouse SEO score and a 610-page foundation ready for indexing and expansion.
Challenge 04
Problem
Wix limited advanced integrations and custom server logic
The previous platform made it difficult to implement custom workflows, advanced APIs, and future business logic without working around platform constraints.
Solution
We moved the project to Next.js with support for API routes, modern deployment workflows, and custom application behavior.
Result
The new build gave Spade Kreations a platform that can support future integrations, custom functionality, and ongoing optimization.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Platform audit and migration planning
We began by evaluating the limitations of the existing Wix site, identifying performance bottlenecks, content gaps, and SEO weaknesses. From there, we mapped a migration plan that preserved the existing domain presence while replacing the underlying platform with a custom Next.js build.
- Wix platform audit
- Migration roadmap
- Page inventory
- Technical requirements document
Phase 02
Information architecture and content framework
Because the original site lacked meaningful structure, we designed a new page system that could support growth rather than just replicate a placeholder. We organized the site around a scalable architecture built to handle hundreds of pages cleanly.
- Site map
- Navigation structure
- Page template strategy
- SEO content framework
Phase 03
Custom Next.js design and development
We rebuilt the website as a modern Next.js application using React, focusing on speed, maintainability, and flexibility. We implemented optimized rendering, reusable components, and a codebase structured for future iteration.
- Custom Next.js frontend
- Reusable React component library
- Responsive layouts
- Performance-first build system
Phase 04
Technical SEO and quality assurance
We paired development with technical SEO implementation, accessibility checks, and production QA to ensure the new experience launched on a stronger foundation than the previous site ever had.
- Metadata implementation
- Technical SEO setup
- Accessibility review
- Cross-device QA
Phase 05
Launch and post-launch foundation
We launched the rebuilt site with a clean deployment process and a structure designed for future indexing, content growth, and conversion improvements. The result was not just a redesign, but a platform upgrade.
- Production deployment
- Launch checklist
- Performance validation
- Growth-ready page architecture
Results
What it delivered
3 outcomes: 2 measured, 1 estimated.
The numbers
610 pages
Large-scale page architecture delivered
Measured
Rather than launching a minimal placeholder again, we gave Spade Kreations a substantial site structure capable of supporting future content, SEO targeting, and business expansion.
100/100
Perfect performance audit at launch
Measured
We replaced Wix's heavier frontend overhead with a leaner Next.js build and delivered a top-tier live performance result.
3-5MB lighter JS overhead range
Faster rendering potential than the previous platform
Estimated
By moving from Wix to Next.js with SSR, SSG, and route-based code splitting, we created a significantly more efficient delivery model than the client's prior setup.
Live analytics
▲ 100%
Organic Clicks
0 to 381, since launch
▲ 100%
Impressions
0 to 8,510, since launch
▲ 100%
CTR
0 to 4.48, since launch
▲ 7468.8%
Sessions
32 to 2,422, since launch
▲ 100%
Page Views
0 to 4,008, since launch
▲ 100%
Conversion Rate
0 to 3.59, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
610 pages across 16 categories, laid out the way the site is.
- Homepage1 page
- Spade Kreations | Elite Auto & Marine Customization in Cincinnati, OH
- Top-Level Pages19 pages
- Blog | News, Builds & Tips | Spade Kreations
- Car Amps
- Car Speakers
- Car Stereos in Cincinnati OH | Spade Kreations
- Car Subwoofers
- +14 more
- Car Subwoofers100 pages
- Jl Audio 10tw1 2
- Jl Audio 10tw1 4
- Jl Audio 10tw3 D4
- Jl Audio 10tw3 D8
- Jl Audio 10w0v3 4
- +95 more
- Tires83 pages
- 4play Wheels
- American Force Wheels
- American Racing Wheels
- American Truxx Wheels
- Amp Tires
- +78 more
- Wheels83 pages
- 4play Wheels
- American Force Wheels
- American Racing Wheels
- American Truxx Wheels
- Amp Tires
- +78 more
- Car Speakers75 pages
- Jl Audio C1 075ct
- Jl Audio C1 100ct
- Jl Audio C1 400x
- Jl Audio C1 525x
- Jl Audio C1 570x
- +70 more
- Car Stereos70 pages
- Alpine Halo11 Ilx F511
- Alpine Halo9 iLX-F509 | Spade Kreations
- Alpine iLX-407 | Spade Kreations
- Alpine Ilx 507
- Alpine Ilx W670
- +65 more
- Marine Speakers48 pages
- Jl Audio M3 650x C Gw
- Jl Audio M3 650x S Gm
- Jl Audio M3 650x S Gm I
- Jl Audio M3 650x S Gw
- Jl Audio M3 650x S Gw I
- +43 more
- Marine Subwoofers27 pages
- Jl Audio M3 10ib C Gw 4
- Jl Audio M3 10ib S Gm 4
- Jl Audio M3 10ib S Gm I 4
- Jl Audio M3 10ib S Gw 4
- Jl Audio M3 10ib S Gw I 4
- +22 more
- Remote Starters26 pages
- 1wg17
- 2WG15 | Spade Kreations
- 2wg17
- 2wg17 (Lte)
- 2wr3
- +21 more
- Marine Radios22 pages
- Clarion Cmm 10
- Clarion Cmm 20
- Clarion Cmm 30
- Clarion Cmm 30bb
- Clarion Gr10bt
- +17 more
- Car Amps17 pages
- Kicker 46cxa1200.1t
- Kicker 46cxa1800.1t
- Kicker 46cxa360.4t
- Kicker 46cxa400.1t
- Kicker 46cxa660.5t
- +12 more
- Marine Amps16 pages
- Kicker 48kma600.4
- Kicker 48kxma1200.2
- Kicker 48KXMA400.2 | Spade Kreations
- Kicker 48kxma500.4
- Kicker 48kxma800.4
- +11 more
- What We Do11 pages
- Auto Body
- Car Audio
- Custom Interior in Cincinnati OH | Spade Kreations
- Lift Kits in Cincinnati OH | Spade Kreations
- Marine Audio
- +6 more
- Suspensions8 pages
- Air Lift Performance
- Bc Racing
- BDS Suspension | Spade Kreations
- Eibach
- Kelderman
- Readylift
- Rough Country
- Tein
- Blog4 pages
- 10 Interior Upgrades That Make Your Car Feel More Luxury | Spade Kreations
- 10 Reasons More Cincinnati Drivers Are Choosing Vinyl Wraps Over Paint | Spade Kreations
- 10 Signs Your Factory Car Audio System Isn’t Cutting It | Spade Kreations
- 7 Signs Your Car Needs Professional Body Work, Not a DIY Fix | Spade Kreations
Totals
610
Pages built
16
Content categories
26,035
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js to replace Wix with a modern framework that supports SSR, SSG, route-based code splitting, and long-term scalability.
Frontend Library
React
We built the interface in React to create reusable components and a maintainable frontend architecture.
Language
JavaScript
We used modern JavaScript to power the application's interactive behavior and component logic.
Markup
HTML5
We structured the site with semantic HTML to support accessibility, SEO, and clean content hierarchy.
Styling
CSS3
We used modern CSS to create responsive layouts, visual consistency, and polished presentation across devices.
QA / Auditing
Lighthouse
We used Lighthouse to validate performance, SEO, accessibility, and best-practices quality before and after launch.
Services
What we delivered
5 services, and what each one covered.
Service 01
Website Migration
We moved Spade Kreations off Wix and into a custom Next.js application without carrying over the old platform's technical baggage.
- Wix-to-Next.js migration planning
- Domain continuity
- Content and page structure transfer
- Platform independence
Service 02
Custom Web Development
We engineered a scalable React-based website tailored to the client's needs instead of relying on proprietary templates and plugins.
- Custom React components
- Responsive frontend development
- Reusable page templates
- Scalable codebase architecture
Service 03
Performance Optimization
We focused on delivering a lightweight, fast-loading experience that Wix could not realistically support at the same level.
- Route-based code splitting
- Optimized asset delivery
- Image optimization
- Performance-focused rendering strategy
Service 04
Technical SEO Implementation
We rebuilt the site around crawlable content structure and technical SEO controls to give the brand a real chance to grow in search.
- Metadata setup
- Search-friendly page architecture
- Internal linking framework
- Indexation-ready structure
Service 05
Launch & QA
We validated the build across performance, accessibility, and quality benchmarks before launch to ensure the project shipped at a premium standard.
- Lighthouse auditing
- Accessibility validation
- Cross-browser QA
- Production deployment testing
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Automotive
Website
Delivered in
12 weeks
Launch date
April 4, 2026
What's next
Need an automotive website that performs as hard as your brand does?
We helped Spade Kreations move beyond a limiting placeholder site and launch on a platform built for speed, visibility, and growth. If your automotive business has outgrown its current website, we can build the next version properly.