Web-Development
SS Oshkosh Apartments
We built a new Next.js property website that brought the leasing experience, lead capture, and property content into a single maintainable platform.
Web-Development
A unified leasing website for SS Oshkosh Apartments
We built a new Next.js property website that brought the leasing experience, lead capture, and property content into a single maintainable platform.
SS Oshkosh Apartments needed a professional digital presence that made it easier for renters to understand the properties and contact the leasing team. We designed and built a focused apartment website with clear content paths, CRM-ready inquiry capture, and a stronger foundation for search growth.
- Property Website Design
- Next.js Development
- Lead Capture Integration
- SEO Foundation
- Content Architecture
The site
2
Leads captured
Measured
555
Sessions
Measured
96/100
Performance score
Measured
26
Pages delivered
Measured
Challenges
What stood in the way
4 problems, and what each one took to clear.
Challenge 01
Problem
The business needed a real leasing destination
Without a website, prospects lacked a clear place to review property details, understand availability paths, and contact the leasing team.
Solution
We built a property-focused website from scratch with direct navigation, clear calls to action, and leasing-first page structure.
Result
Renters gained a direct path from property research to inquiry.
Challenge 02
Problem
The properties needed stronger shared authority
The client wanted to avoid splitting attention, content work, and search value across separate property destinations.
Solution
We consolidated the property experience into a single domain strategy with shared structure and consistent content patterns.
Result
The client got a simpler web presence that can compound search and brand value over time.
Challenge 03
Problem
Leasing content had to be easy to scan
Apartment shoppers need quick access to location, amenities, floor plan context, photos, and contact options before they reach out.
Solution
We organized the site around renter intent, using focused sections and page templates that answer common leasing questions quickly.
Result
Prospects can move through the information they need without depending on a phone call first.
Challenge 04
Problem
Maintenance needed to stay lean
The team needed a platform that reduced upkeep instead of creating separate update workflows for each property.
Solution
We used reusable components, shared layout rules, and a consistent content model across the site.
Result
Updates are easier to manage, and the client has less site maintenance overhead.
Strategy
How the work ran
4 phases, in the order they happened.
Phase 01
Define the leasing journey
We mapped the renter path from first visit to inquiry so the site could support real leasing decisions, not just look polished.
- Renter journey map
- Primary calls to action
- Content priority plan
Phase 02
Build the site architecture
We created a structure that grouped property information, supporting pages, and conversion paths under one domain.
- Sitemap
- Navigation model
- Reusable page templates
Phase 03
Design for fast decisions
We designed clear sections for property details, neighborhood context, and contact prompts so renters could evaluate the apartments quickly.
- Responsive page designs
- Component system
- Mobile leasing flow
Phase 04
Ship and verify the build
We developed the site in Next.js, connected inquiry capture, and checked the live build for performance, accessibility, and SEO basics.
- Production Next.js website
- Lead capture setup
- Launch QA
Results
What it delivered
4 outcomes: 2 measured, 2 estimated.
The numbers
762 page views
Early renter engagement
Measured
The finished site started giving prospects a place to research the apartments and move toward the leasing team.
100/100 SEO score
Search-ready technical foundation
Measured
We delivered the site with clean metadata, crawlable structure, and a technical setup built for future organic growth.
1 unified domain
Consolidated property presence
Estimated
We brought the apartment experience into a single domain so the client could focus brand, content, and maintenance effort in one place.
1 lead pipeline
Inquiry routing in place
Estimated
We connected the site to a lead capture path so leasing interest could be recorded instead of getting lost in unmanaged channels.
Live analytics
▲ 100%
Page Views
0 to 687, since launch
▲ 100%
Conversion Rate
0 to 1.04, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
26 pages across 3 categories, laid out the way the site is.
- Homepage1 page
- Oshkosh Apartments at Captain's Cove & Coachlight | SS
- Top-Level Pages11 pages
- About SSO Shkosh Apartments | SSO Shkosh
- Accessibility Statement for SS Oshkosh Apartments
- Amenities
- Apply for an Oshkosh Apartment Home | SS Oshkosh
- Check Oshkosh Apartment Availability | SS Oshkosh
- +6 more
- Properties14 pages
- Captain's Cove Apartments in Oshkosh | SSO Shkosh
- About Captain's Cove in Oshkosh | SSO Shkosh
- Captain's Cove Amenities in Oshkosh | SSO Shkosh
- Apply for Captain's Cove Apartments | SSO Shkosh
- Captain's Cove Availability in Oshkosh | SSO Shkosh
- +9 more
Totals
26
Pages built
3
Content categories
10,928
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
8 technologies across 7 categories.
Framework
Next.js
We used Next.js to build a fast, structured property website with strong routing and production performance.
Frontend
React
We used React components to keep layouts consistent across property, content, and conversion sections.
Responsive CSS
We built layouts that work cleanly across mobile, tablet, and desktop renter research sessions.
Hosting
Managed deployment
We deployed the site through a managed production workflow so updates could stay reliable without adding provider complexity.
CRM
CRM lead capture
We connected inquiry handling so leasing interest could be captured and reviewed after launch.
Analytics
Analytics tracking
We added tracking so the client could see site activity and understand how renters use the website.
SEO
Structured metadata
We used page-level metadata to help search engines interpret the site and support future ranking work.
Quality assurance
Lighthouse auditing
We used live audits to verify the build against performance, accessibility, SEO, and best practice checks.
Services
What we delivered
4 services, and what each one covered.
Service 01
Property website design
We designed the site around how renters make decisions, with direct paths to property information and contact actions.
- Mobile-first layouts
- Leasing-focused calls to action
- Clear property content sections
Service 02
Next.js development
We built the production site as a fast, maintainable Next.js application with reusable components and structured pages.
- React component architecture
- Reusable page sections
- Production-ready front end
Service 03
Lead capture setup
We gave renters a clear way to contact the leasing team and made sure inquiries could be tracked through the site.
- Contact form flow
- Spam-filtered lead capture
- CRM-ready submission handling
Service 04
SEO and content structure
We organized the website so search engines and renters could understand the property offering, location context, and next steps.
- Metadata planning
- Structured headings
- Search-focused page hierarchy
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Property Management
Website
Launch date
June 30, 2026
What's next
Want a leasing site that turns renters into inquiries?
We build property websites that organize the leasing journey, capture real interest, and give your team a platform that's easier to maintain.