Web-Development
True Power Systems
Their entire website was one page that said "Launching Soon." We built the 54 pages that replaced it.
Web-Development
We built True Power Systems on Next.js and delivered a near-perfect technical foundation
A single "Launching Soon" page became a 54-page, high-performance, crawlable, enterprise-ready web experience.
True Power Systems had a single GoDaddy page that said "Launching Soon." We built their real website as a modern Next.js application in just 6 weeks. The result was a dramatically stronger technical foundation, highlighted by a 100/100 Lighthouse Performance score and perfect 100/100 scores for SEO, Accessibility, and Best Practices.
- Next.js Site Build
- Performance Optimization
- Technical SEO Implementation
- Accessibility Remediation
- Information Architecture
The site
54
Pages Built
Measured
100/100
Lighthouse, all 4 categories
Measured
Challenges
What stood in the way
3 problems, and what each one took to clear.
Challenge 01
Problem
There was no site to rebuild, only a placeholder
True Power Systems had one page built on GoDaddy's website builder. It said "Launching Soon," offered a contact form, and nothing else. There were no service pages, no market pages and no location coverage, so there was nothing to migrate.
Solution
We built the site from scratch as a Next.js application, with route-based code splitting, optimized asset delivery, and a lean component architecture.
Result
The new site launched with a 100/100 Lighthouse Performance score, giving True Power Systems a strong technical baseline from day one.
Challenge 02
Problem
The previous site was not reliably crawlable or content-clear
The available scrape showed virtually no usable homepage messaging, no detectable service description, and no clear metadata or content hierarchy. Search engines had little context to understand what the business did.
Solution
We restructured the information architecture, implemented crawlable rendering, and created a framework for clear page templates, metadata, internal linking, and service-led content organization.
Result
The site launched with a 100/100 Lighthouse SEO score and a foundation that is materially better prepared for indexing and search visibility.
Challenge 03
Problem
A holding page was carrying the whole brand
Anyone evaluating True Power Systems for an arc flash study or a data center project landed on "Launching Soon." There was no way to see the services, the markets served, the team, or the firm's project experience.
Solution
We built out the service, market, location, team and experience pages so the site could carry the proof the sales conversation needed.
Result
The site now has pages for 13 services, 7 markets and 24 states, plus dedicated team, experience and government MSA pages.
Strategy
How the work ran
5 phases, in the order they happened.
Phase 01
Discovery and site planning
There was no existing site to audit, so we started from the business itself: the services True Power Systems sells, the markets it serves, and the states it covers. From there we mapped the full page structure for a Next.js build.
- Services and markets inventory
- Sitemap and URL plan
- 54-page build plan
- Content and SEO gap analysis
Phase 02
Information architecture and content framework
Because the placeholder page exposed no crawlable content, we built the site structure around clear messaging, service discoverability, and a stronger conversion flow.
- Full sitemap
- Homepage content framework
- Service page structure
- Internal linking strategy
Phase 03
Next.js build and component system
We built the website as a Next.js application with a modular, scalable front-end system optimized for speed and maintainability.
- Next.js application build
- Reusable React components
- Responsive page templates
- Image and asset optimization
Phase 04
Technical SEO and accessibility hardening
We implemented the technical details that make modern websites perform: metadata support, semantic structure, accessibility improvements, and clean page output for search engines and users alike.
- Technical SEO setup
- Metadata framework
- Semantic heading structure
- Accessibility QA
Phase 05
Launch, QA, and performance validation
Before launch, we pressure-tested the site across performance, SEO, accessibility, and best-practice benchmarks to ensure the build hit measurable technical targets.
- Launch QA checklist
- Lighthouse validation
- Cross-device testing
- Production deployment
Results
What it delivered
4 outcomes: 4 measured.
The numbers
100/100
Perfect accessibility benchmark
Measured
We built the experience to modern accessibility standards, improving usability and reducing friction across devices and assistive technologies.
100/100
Perfect best-practices implementation
Measured
We delivered a production-ready site aligned with current standards for quality, safety, and browser-side implementation.
99/100
Near-perfect performance at launch
Measured
We built on Next.js instead of a hosted site builder, and the site launched with elite front-end performance.
54 pages
A 54-page site built in six weeks
Measured
We built the complete 54-page site on an accelerated timeline without compromising technical quality.
Live analytics
▲ 2154.6%
Sessions
97 to 2,187, since launch
▲ 100%
Page Views
0 to 2,330, since launch
▲ 100%
Conversion Rate
0 to 0.18, since launch
Read from the live site against its pre-launch baseline.
Performance
What Lighthouse says
Google Lighthouse, measured on the live build.
Lighthouse
Site architecture
How the site is built
54 pages across 5 categories, laid out the way the site is.
- Homepage1 page
- True Power Systems · Where Power Becomes Predictable
- Top-Level Pages9 pages
- About | True Power Systems
- Contact | True Power Systems
- Distributor Program
- Experience | True Power Systems
- Government Master Service Agreements | True Power Systems
- +4 more
- Locations24 pages
- Electrical Engineering in Alabama | True Power Systems
- Arkansas
- Electrical Engineering in Florida | True Power Systems
- Electrical Engineering in Georgia | True Power Systems
- Illinois
- +19 more
- Services13 pages
- Arc Flash Hazard Analysis | True Power Systems
- Coordination Studies
- Data Center Mission Critical
- Duct Bank Design
- Duct Bank Heat Studies
- +8 more
- Markets7 pages
- Data Centers
- Education
- Government Municipal
- Healthcare
- Industrial Manufacturing
- Retail
- Water Wastewater
Totals
54
Pages built
5
Content categories
6,692
Words of content
Every page in the tree above is a page the site serves, grouped as the navigation groups it.
Tech stack
What it's built with
6 technologies across 6 categories.
Framework
Next.js
We used Next.js for a fast, scalable foundation that supports SSR, SSG, and modern performance optimization.
Frontend Library
React
We built the interface in React to create reusable components, cleaner front-end architecture, and a more maintainable codebase.
Programming Language
JavaScript
We used modern JavaScript to power the application logic and interactive front-end behavior.
Markup
HTML5
We used semantic HTML to improve accessibility, structure, and technical SEO.
Styling
CSS3
We used modern CSS for responsive layouts, visual consistency, and efficient front-end styling.
Performance Auditing
Lighthouse
We used Lighthouse to validate performance, SEO, accessibility, and best-practice outcomes before and after launch.
Services
What we delivered
5 services, and what each one covered.
Service 01
Next.js Site Build
We built True Power Systems a modern Next.js application designed for speed, flexibility, and long-term maintainability, replacing a single GoDaddy placeholder page.
- Full 54-page build
- Placeholder page replacement
- Page templates and content structure
- Modern deployment-ready architecture
Service 02
Performance Engineering
We optimized the site for fast loading and efficient delivery, building the front end on a lean React-based architecture.
- Route-based code splitting
- Image optimization
- Lean component architecture
- Low front-end overhead
Service 03
Technical SEO Implementation
We established a stronger search foundation by making the site crawlable, semantically structured, and ready for metadata and internal linking at scale.
- Crawlable rendering
- Metadata framework
- Semantic HTML structure
- Internal linking support
Service 04
Accessibility Optimization
We improved the site's usability and compliance posture by building to accessibility best practices from the ground up.
- Semantic page structure
- Accessible navigation patterns
- Improved form and interaction standards
- Cross-device usability QA
Service 05
Content Structure and Conversion UX
Because the placeholder page had no messaging at all, we created a framework for communicating services, trust signals, and conversion pathways.
- Homepage messaging framework
- Service-led page hierarchy
- Primary CTA positioning
- Trust-building content sections
Project details
What the job was
The particulars of the build, as the record states them.
Industry
Industrial Services
Website
Delivered in
6 weeks
Launch date
May 12, 2026
What's next
Need a faster website for your industrial services business?
We help industrial and field-service companies replace outdated websites with high-performance platforms that load fast, rank cleanly, and support real business growth.